YouTube Launch Pilot
A professional YouTube channel and your first series of videos, planned, produced and published with you. The channel stays yours throughout and becomes an important digital asset, part of your digital ecosystem.
What you get
A professionalised channel
New channel or refresh, we go through every relevant setting so your channel presents the way your organisation does. You own the channel throughout.
A pilot series of 4-6 videos
Together we shape the story, format, music, graphics and thumbnails. Then we record, edit and publish each episode, with shorts and verticals cut from each one.
Calls to action built in
Every video invites viewers to subscribe and take the next step with you, so your channel works as a way for people to get in touch.
Channels and case studies
How it works
Chat
We talk through your organisation, your audience and what you'd like the channel to do.
Proposal
A proposal for your channel and series, with scope, timeline and a short agreement.
Build
We develop the series concept and story with you, then set up or refresh the channel.
Record and publish
Each episode is recorded, edited and published, with shorts alongside.
Review
Once the series has had time to gather data, we look at what worked and talk about a second series.
Investment
Pilots are generally $8,000 to $10,000, depending on whether the channel is new or a refresh and on how complex the videos are. A webinar-style series is simpler to produce than on-location recording, for example. Every pilot is scoped in a proposal developed for your organisation.
Who it's for
Businesses and social enterprises with a story to tell and a reason to be found online, particularly purpose-led organisations. If you'd like a channel people can find, trust and act on, this could be a good fit.
Channels and case studies
Let's talk about your channel
Book a free discovery session and we'll work out whether a pilot makes sense for you.
Book a discovery session