Branding

Small Business Health Check

Step 1

Why a Branding Kit?

A branding kit is essential for establishing a consistent and memorable identity for your business. It includes your logo, colour palette, typography, and other visual elements that represent your brand.

At Environmentarian, we often recommend a simplified Branding Board. It’s a streamlined version of a branding kit that’s perfectly suited to meet the needs of most of our clients. See below for examples.

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Key Elements of a Branding Kit

1. Logo Design: Create a unique logo that embodies your brand’s identity.
2. Colour Palette: Choose a set of colours that reflect your brand’s personality and are consistent across all materials.
3. Typography and Fonts: Select fonts that align with your brand’s tone and are easy to read.
4. Tagline: A short phrase that lets customers know what you do.
5. Brand Guidelines: Develop guidelines to ensure consistency in how your brand is presented across all platforms.

This video clearly explains some branding basics in just 6 mins.

Action Steps

• Review your current branding elements.
• Update or create a cohesive branding kit or simple branding board – examples below.
• Ensure all marketing materials reflect your new branding.

Need help with your branding kit? Feel free to reach out!

Examples of Branding Boards

Visit the links in the captions to see how these branding boards were applied to the websites.

For Studio Dennis…we went all the way…

Jeremy Thomas covers Branding