Step 5: Develop Your Brand

Brand Identity

Create a logo, choose brand colours, and design a consistent visual identity. Getting this right from the start, like many business decisions, is crucial. You don’t want to be forced into a rebrand a few years down the line because your logo doesn’t work across platforms or your font choice was off. 

At Environmentarian, we’ve helped many businesses with branding—it’s our first step before designing a website. You can find more information about our branding process here.

Online Presence

Build a professional website and establish a social media presence. Some small businesses might start off with just a social media presence. If you’re already down that path, we can help you refine your online narrative across whatever platforms you’re using. However, we recommend adopting a “website-first” approach. This ensures that you’ve developed your branding and messaging from the outset. As you link more social media accounts to your website, you’ll maintain a consistent brand and message. 

We have a wealth of information on websites on our Client Resources page. Feel free to reach out for a chat about this critical aspect of your business marketing.

Marketing Materials Printed

Design business cards, brochures, posters and banners and other marketing tools to help promote your business. Vehicle branding and uniforms also present your business professionally when out and about.

While we’ve left this in for context, it’s worth noting that most marketing today is done online or face-to-face.

Connect with Environmentarian today about your branding.