Introducing the Environmentarian Branding Kit: Creatively Sustainable

In today’s world, where sustainability and environmental consciousness are becoming more important than ever, businesses must reflect these values in their branding. At Environmentarian, we believe in the power of a strong, cohesive brand to communicate our commitment to the environment. That’s why we’re excited to introduce our Branding Kit, designed to be both creative and sustainable.

The Environmentarian Tagline: Creatively Sustainable

Our tagline, “Creatively Sustainable,” perfectly encapsulates our mission. We aim to blend innovative design with sustainable practices, ensuring that our branding not only looks great but also supports our environmental goals. This tagline is a constant reminder of our dedication to creating a positive impact through every aspect of our business.

Fonts: Cabin and Open Sans

A key component of our branding kit is the selection of fonts. For headers, we use Cabin, a modern and clean typeface that conveys professionalism and clarity. Cabin’s versatile nature makes it suitable for various applications, from digital media to print materials.

For body text, we’ve chosen Open Sans. This font is known for its readability and simplicity, making it perfect for lengthy text passages without causing strain to the reader’s eyes. Open Sans complements Cabin beautifully, creating a harmonious visual hierarchy across all our branded materials.

Colours: Earth Tones plus Black, and White

Colour plays a crucial role in brand identity.

Our standard document colours are black and white, providing a clean, timeless foundation for our designs. These colours offer versatility and elegance, ensuring that our materials remain professional and easy to read.

In addition to our standard colours, we have carefully selected brand colours that reflect our connection to nature:

• Dark Greens: These shades are utilised to convey depth and reliability. They add richness to our design, grounding the overall aesthetic in natural hues.
• Earth Green: Representing growth and harmony, this colour is central in our logo and forms part of our brand identity. It’s used carefully to create a sense of stability and connection to nature.
• Deep Yellow: This vibrant colour symbolises energy and optimism. It’s used sparingly to draw attention to key elements and evoke a sense of warmth and positivity.
• Light Green Grey: Used as a background for buttons and reading sections to break up white space and help certain text stand out. It works well with black font and great with a dark green font.

The Branding Board

Our branding board is a visual representation of all these elements working together harmoniously. It showcases how the logo, tagline, fonts, and colours come together to create a cohesive and impactful brand identity. The branding board serves as a guide for all our creative endeavours, ensuring consistency across all platforms and materials.

By adhering to this branding kit, we ensure that every piece of communication from Environmentarian is instantly recognisable and aligned with our values. From our website and social media posts to printed materials and promotional items, the cohesive visual identity reinforces our commitment to sustainability and creativity.

Conclusion

The Environmentarian Branding Kit is more than just a set of design guidelines. It’s a reflection of our mission to be creatively sustainable. By combining thoughtful design with a strong commitment to environmental principles, we aim to inspire and engage our audience while promoting a greener future. We invite you to explore our branding kit and join us on our journey towards a more sustainable world.

Environmentarian Branding Kit: Creatively Sustainable