YouTube Channel Case Study Jeremy Thomas Environmentarian

YouTube is the world’s second-largest search engine, offering a unique platform to provide customers with information about your products and guide them through the sales funnel to become paying customers.

One of the highest watched and most engaging videos so far…

Recognising this opportunity, Jeremy Thomas launched the Jeremy Thomas Environmentarian YouTube channel, combining his passion for Hempcrete, his business acumen, and his building diploma to create content centred around sustainability, notably building with hempcrete.

Filling a Content Gap with Sustainable Building

Jeremy noticed a gap in YouTube content related to Hempcrete and sustainable building. This led to the creation of his YouTube channel, where he began producing videos on these topics. His first series, “Hempcrete in Australia, Season 1” drew from his previous experiences on his ½ acre ‘bush’ site, adopting a colloquial style in filming and editing. Jeremy embraced an approach where the quest for perfection didn’t hinder content creation, viewing this as a learning experience in both hempcrete and his YouTuber journey. YouTube’s forgiving nature allows for a variety of filming and editing styles, with audiences often valuing story over production quality.

Season 1: Establishing a Presence

“Hempcrete in Australia Season 1” consists of 9 videos, garnering a total of 37.3k views at the time of writing. This series solidified Jeremy’s status as a thought leader in the niche hemp building sector. His authentic and informative approach resonated with viewers, establishing a loyal following and setting the stage for future content.

Season 2: Iteration and Improvement

Following a brief hiatus, Jeremy launched “Hempcrete in Australia Season 2” with a focus on improving post-production quality. He applied lessons learned from the first season and insights from other YouTubers, aiming to elevate his filming and production techniques. As of now, this season includes 5 landscape-style videos and a few portrait shorts, accumulating 8k views.

Season 3: Enhancing Production Quality

Sponsored yo the the Pathways to Purpose course, a 12 week digital production course that focused on story telling using video, Jeremy purchased some new equipment, learnt some new software, engaged a music producer to create a theme song, and hit the ground running for the next iteration of Hempcrete in Australia. Important to note that without the first season there would be no 3rd season with vastly improved quality. Though videos from season 1 are still among the most watched.

Notable Milestones

• At 24 March 2026 the channel has 141,675 views and growing by about 100 views a day.
• 9th March 2025, a few days after some successful content releases, the channel got 1995 views in 1 day.

Conclusion: Leveraging YouTube for Business Success

Jeremy’s work with the Jeremy Thomas Environmentarian YouTube channel demonstrates the practical value of YouTube as both an education platform and a commercial driver. By identifying a clear content gap and delivering informed, accessible material, he has established a credible resource for sustainable building while directly supporting business development.

This visibility is translating into tangible outcomes. New hemp-based building projects are emerging, alongside a steady increase in inbound conversations. Engagement spans owner-builders, engineers, architects, and other industry professionals, indicating growing market confidence and demand for hemp construction.

Reach out if you’d like to learn more about building with hemp.