Harnessing YouTube’s Potential for Growth

YouTube is the world’s second-largest search engine, offering a unique platform to provide customers with information about your products and guide them through the sales funnel to become paying customers.

Recognising this opportunity, Jeremy Thomas launched the Jeremy Thomas BD YouTube channel, combining his passion for Hempcrete, his business acumen, and his building diplomas to create content centred around sustainability.

Filling a Content Gap with Sustainable Building

Jeremy noticed a gap in YouTube content related to Hempcrete and sustainable building. This led to the inception of his YouTube channel, where he began producing videos on these topics. His first series, “Hempcrete in Australia, Season 1” drew from his previous experiences on his ½ acre ‘bush’ site, adopting a colloquial style in filming and editing. Jeremy embraced an approach where the quest for perfection didn’t hinder content creation, viewing this as a learning experience in both hempcrete and his YouTuber journey. YouTube’s forgiving nature allows for a variety of filming and editing styles, with audiences often valuing content over delivery.

Season 1: Establishing a Presence

“Hempcrete in Australia Season 1” consists of 9 videos, garnering a total of 37.3k views at the time of writing. This series solidified Jeremy’s status as a thought leader in the niche hemp building sector. His authentic and informative approach resonated with viewers, establishing a loyal following and setting the stage for future content.

Season 2: Enhancing Production Quality

Following a brief hiatus, Jeremy launched “Hempcrete in Australia Season 2” with a focus on improving post-production quality. He applied lessons learned from the first season and insights from other YouTubers, aiming to elevate his filming and production techniques. As of now, this season includes 5 landscape-style videos and a few portrait shorts, accumulating 8k views.

Notable Milestones

• On March 23, 2024, during the premiering period of “Passive Hemp Home (Off Grid!),” this video received 342 views.
• On May 10, 2024, the short video “Cutting a Hempcrete Panel” achieved 876 views.

Conclusion: Leveraging YouTube for Business Success

Jeremy’s journey with his Jeremy Thomas BD YouTube channel demonstrates the significant potential of leveraging YouTube to educate customers and drive sales. By identifying a content gap and sharing his expertise in an engaging manner, Jeremy has built a valuable resource for those interested in sustainable building, while also advancing his business objectives.