Into 2026 Environmentarian Presentation: Solving Digital Problems
Hey there! Jeremy from Environmentarian here, and this post is a version of my video presentation which looks ahead into 2026. Its focused on solving a few digital problems.
Environmentarian primarily supports small to medium enterprises through building websites and creating video content. We often start off with a single project that grows into much more.
Watch the video…
…or read on…
Where Projects Begin
Looking at our client profiles, we might start small, like a tradie needing a logo. Tradies are often doing well and thinking of scaling, but they need branding assets to get started on the right foot.
Then there are small teams who already have a visual identity and are ready to apply that to a website or marketing mix. And finally, there are medium-sized enterprises, who are often ready to break into video.
We like to take a question, assessment and discovery approach. It’s useful for a single project, a series of projects, or when zooming out to look at the wider online ecosystem and marketing mix. This helps identify low-hanging fruit or long-term opportunities. Things that have the best ROI in the short or long term so we can set out a strategy to get there.
Short-Term Goals with Big Impact
A simple but powerful example is optimising your Google Business listing (also known as Google Maps). In Australia, if your listing isn’t optimised, you’re essentially turning away customers.
Take ABW Display, a client of ours. Their listing now includes call-to-actions, opening hours, reviews, a strong business description, and profile badges. All the trust signals that make a difference when someone searches locally.
Another quick win we’ve worked on is branding optimisation. For Belubula Hemp Homes, we got their website live quickly for an urgent project (a builder needing 100 square metres of hempcrete wall!) and now we’re circling back to refine their brand before they move into video.
For Studio Dennis, a Sydney-based mural artist, the journey started with a hacked website. They already had a their hand-drawn logo (which worked for an artist) so I built a brand board around it, created an icon, and used their artwork to form a colour palette. We rolled that out across the website and social platforms. Two years later, the progress is huge, and their SEO performance is climbing.
Making Websites Work Harder
Website optimisation is more than just SEO. It’s about user experience (UX) too.
For ABW Display, we rebuilt their hacked site on a carbon-neutral, onshore server. Fast, secure, and ethical.
Note: Both Studio Dennis and ABW share the same owner, but each has a distinct visual identity.
We applied consistent branding, created a branded video, and embedded SEO-rich content through their news section. Fresh, relevant, and designed to attract organic traffic. The mobile version is streamlined too, with a clear “Call Andrew” button featured throughout, perfect for quick quotes over the phone.
Strategy: Content, Video and SEO
When we zoom out into deeper strategy, it’s about connecting content to outcomes.
For Studio Dennis, we focused on optimising landing pages for end users. Designers and homeowners looking for murals. Posts like “Murals at Summer Hill” and “Jungle Mural in Alexandria” are performing well in search, with SEO scoring 82 out of 100 and plenty of green ticks.
Video Content
On the video side, every project we shoot includes footage for vertical shorts. YouTube, being the world’s second biggest search engine, is an untapped opportunity for many SMEs. Those same videos can be embedded in blogs, shared via EDMs, posted on social, or sent directly through platforms like LinkedIn.
Once all your digital assets are in place…that’s when paid promotion starts to make sense. Month by month, you test, measure, and then double down on what works.
Data, Insights, and Growth
We track performance through tools like Google Site Kit, Search Console, and Microsoft Clarity. For instance, on the Hemp Building Directory (which I co-own), we’ve seen steady growth to 14,000 visitors in 12 months. About 1,000 high-quality, niche visitors each month.
Clarity lets us watch how people actually use the site. Where they click, scroll, or rage-click! This helps us refine UX and content continuously.
ESG and Alignment
Being called Environmentarian, it’s easy to see the link with ESG. We use a traffic light system when onboarding clients. Green for impact-driven work, orange for neutral, red for not aligned.
We donate 1% of revenue to causes like Médecins Sans Frontières and Mossy Earth, supporting rewilding and biodiversity projects. Our mission-driven work centres on hempcrete, a carbon-rich, energy-efficient building material that locks biomass into walls for decades.
My hemp-related content alone has reached over 120,000 views on YouTube, and a few of those viewers have since gone on to build with hempcrete themselves. Thats a legacy I’m proud of.
A Lifestyle Business with Purpose
I started this business after repeated requests from friends and colleagues to help with their websites. One day, a mate over a beer called it a “business in a box”. And that’s when it clicked.
After a year building backend systems, Environmentarian was ready to scale. As of today we manage 13 websites, have made 150+ videos, and run five streaming channels.
At this stage, turnover matches effort. Intentionally so. This is a lifestyle business that gives me the flexibility to run an organisation with values and be fully present as a sole parent.
The client feedback so far has been fantastic. Genuine reviews from happy clients on Google, which adds real weight to our credibility.
Thanks for reading and for taking an interest in where Environmentarian is heading. If you’d like to talk about your own digital challenges, you can book a chat at environmentarian.au.
See you soon,
Jeremy
