Branding
Small Business Health Check
Step 1
Why a Branding Kit?
A branding kit is essential for establishing a consistent and memorable identity for your business. It includes your logo, colour palette, typography, and other visual elements that represent your brand.
At Environmentarian, we often recommend a simplified Branding Board. It’s a streamlined version of a branding kit that’s perfectly suited to meet the needs of most of our clients. See below for examples.
Key Elements of a Branding Kit
- Logo Design: Create a unique logo that embodies your brand’s identity.
- Colour Palette: Choose a set of colours that reflect your brand’s personality and are consistent across all materials.
- Typography: Select fonts that align with your brand’s tone and are easy to read.
- Tagline: A short phrase that lets customers know what you do.
- Brand Guidelines: Develop guidelines to ensure consistency in how your brand is presented across all platforms.
Action Steps
- Review your current branding elements.
- Update or create a cohesive branding kit or simple branding board – examples below.
- Ensure all marketing materials reflect your new branding.
Need help with your branding kit? Feel free to reach out!
Examples of Branding Boards
