Crafting Hiscoes Gym’s Branded Video Campaign
At Environmentarian, we believe that great stories deserve to be told well. So when we had the opportunity to work with Mac and Lynsey from the local community we looked forward to the chance of crafting a interesting but fun story about a local businesses with deep roots.
It was a pleasure to produce the branded video campaign for Hiscoes Gym, a cornerstone of the Surry Hills fitness community for over 45 years.
“Hiscoes was founded by Windsor, my grandmother, and Ken Hiscoe, a world champion squash player who led Australia to seven world titles,” Linsey shared on camera. “I inherited the gym, but not the squash talent!”
Mac Redinbaugh
More Than a Gym: A Local Legacy
The project kicked off with a simple yet genuine script, originally drafted by Jeremy and then workshopped and live-scripted on the day by owners Linsey and Mac, who also stepped in front of the camera as the talent.
We capture primary footage in front of a themed branded background which included the gym timetable and complimented that with shots of them on the gym floor, surrounded by the everyday details, gym equipment, Mac chatting etc., that make Hiscoes feel like home.
The result? A story that made it clear: Hiscoes isn’t just a gym, it’s part of the Surry Hills community
That authenticity is exactly what we aimed to capture: a business built on passion, history, and community.
Following from some of Hicsoes previous video content we also added a touch of comedy.
- Lynsey asks: “but why the name Hiscoes?” with a forced crazy shrug…
- Mac explains: “I inherited the gym, but not the squash talent” whilst missing a ball. And is also found in the sauna under a pink light in a skimpy towel…
Production: Keeping It Simple, Making It Real
We designed the video content to match the real vibe of Hiscoes. No heavy scripting, no overproduced visuals, just Linsey and Mac welcoming you into their world. From cardio and free weights to squash courts, boxing rooms, stair climbers, group classes, and even a post-workout sauna, the video highlights the gym’s laid-back, accessible charm.
The key was clarity and relatability — both in the visuals and the call-to-action.
The CTA: “Head to Hiscoes”
We also workshopped the campaign’s soft-sell call-to-action:
Head to Hiscoes!
It’s a simple, friendly nudge that perfectly fits the local culture. There’s no hard pitch, just a natural invitation to drop by and experience the gym for yourself. This kind of low-pressure language builds trust, and it aligns with the real-world way locals talk.
Why It Matters
At Environmentarian, we focus on more than just creating content — we focus on credibility and connection. Hiscoes’ video campaign is proof that you don’t need gimmicks when the story is real, the people are genuine, and the offer is clear.
If your business is looking to move beyond stock-standard marketing and towards authentic brand storytelling, let’s talk.
