Plan and execute a launch event or campaign to introduce your business to the market. Do you have a social media following? Have you built a good network of professionals who have been following your business during its startup phase?

Step 5: Develop Your Brand Brand Identity Create a logo, choose brand colours, and design a consistent visual identity. Getting this right from the start, like many business decisions, is crucial. You don’t want to be forced into a rebrand a few years down the line because your logo doesn’t work across platforms or your

Decide on the best legal structure for your business, such as sole trader, partnership, or corporation. It’s straightforward to start as a sole trader… slowly grow into a company.

Step 3: Choose a Business Name Your business name is part of your brand, so take the time and choose wisely. Ensure it’s available as a business name in Australia and a matching or very similar domain name (for your website) is also available. It can be unique and reflective of what you do or

A business plan is essential for refining your business narrative. It helps you get all your ideas out of your head and onto paper, making them more tangible and structured.

Start by considering what you’re good at and what you have experience in. You don’t need to be an expert from the beginning; you can learn and grow as your business develops. Begin with something manageable and scalable.